The Disney Way: Harnessing the Management Secrets of Disney in Your Company
“I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.” – Walt Disney
Walt Disney’s dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company.
Capodagli and Jackson have spent their careers studying Disney and teaching his unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and yielded startling performance improvements. They have distilled this wisdom in THE DISNEY WAY.
In this book, you’ll learn how to:
- Give every member of your organization the chance to dream, and tap into the creativity those dreams embody
- Treat your customers like guests
- Build long-term relationships with key suppliers and partners
- Dare to take calculated risks in order to bring innovative ideas to fruition
- Align long-term vision with short-term execution.
No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney’s values, vision, and philosophy.
Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company’s needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney’s vision.
Dream. Believe. Dare. Do.
Table Of Content :
ch. 2. Make everyone’s dreams come true
ch. 3. You better believe it
ch. 4. Never a customer, always a guest
ch. 5. All for one and one for all
ch. 6. Share the spotlight
ch. 7. dare to dare
ch. 8. Practice, practice, practice
ch. 9. Make your elephant fly: plan
ch. 10. Capture the magic with storyboards
ch. 11. Give details top billing.