Filed under Books

The Disney Way

The Disney Way


The Disney Way: Harnessing the Management Secrets of Disney in Your Company A Book By Bill Capodagli , Lynn Jackson “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.”  – Walt Disney  Walt Disney’s dreams, beliefs, and daring gave birth … Continue reading

My Secret Life on the McJob

My Secret Life on the McJob


My Secret Life on the McJob: Lessons from Behind the Counter Guaranteed to Supersize Any Management Style A Book By Jerry Newman Once upon a time, a Ph.D. went to work at Mickey D’s… And what he found was illuminating. Jerry Newman, a college professor who has taught business courses for nearly 30 years, went … Continue reading

My Secret Life on the McJob


My Secret Life on the McJob: Lessons from Behind the Counter Guaranteed to Supersize Any Management Style A Book By Jerry Newman Once upon a time, a Ph.D. went to work at Mickey D’s… And what he found was illuminating. Jerry Newman, a college professor who has taught business courses for nearly 30 years, went … Continue reading

The Nuts and Bolts of CRM


  A Book By Dhruv Nath Business today is increasingly looking towards CRM, to address the problem of identifying and managing their most profitable customers and serving them better. And in today’s complex world of business, IT-based tools and technologies are at the heart of any CRM implementation. However, before implementing CRM technologies, several critical … Continue reading

The Nuts and Bolts of CRM


  A Book By Dhruv Nath Business today is increasingly looking towards CRM, to address the problem of identifying and managing their most profitable customers and serving them better. And in today’s complex world of business, IT-based tools and technologies are at the heart of any CRM implementation. However, before implementing CRM technologies, several critical … Continue reading

The Genie in the Machine

The Genie in the Machine


The Genie in the Machine: How Computer-Automated Inventing Is Revolutionizing Law and Business A Book By : Robert Plotkin (Author) “Inventing” is considered to be a “unique human activity”. But just as the assembly line automated the “process of manufacturing”, today’s computers are automating the “process of inventing”. Software can automatically generate designs for everything, … Continue reading

19 Deadly Sins Of Software Security

19 Deadly Sins Of Software Security


A book by : Michael Howard, David LeBlanc, John Viega (Authors) “Those who cannot remember the past are condemned to repeat it.” For far too long, software developers have been making the same mistakes in programming as if they were incapable of remembering their past errors. Poorly written software lies behind nearly every computer security … Continue reading